Still an idea
You have a perspective worth exploring, but the audience, format and first conversation are not clear yet.
Start by giving the idea a direction.
VARD Podcast Partner · Lagos
Build a podcast
people come back to.
Turn your ideas into four professionally produced episodes and 200 pieces of social content every month—with the strategy, guest connections and sponsorship support to give your show a clearer direction.
You bring your perspective. We help you build the show around it.
30 minutes. No obligation. A conversation before any commitment.
₦2,000,000 / monthPilot limited to 5 podcasts.
Illustrative studio visual
4full podcast
episodes
+episodes
120short-form
videos
+videos
80conversation
carousel posts
carousel posts
Every month. 200 social content pieces, plus your four full episodes.
From an idea to a rhythm
The idea is rarely the hard part.
Keeping the show alive is.
Good podcast ideas live in notes for months. Then come the editing queues, inconsistent guests and pressure to keep social pages active. Even a polished show can leave its best ideas buried in full-length recordings.
A microphone gives you a recording. A clear concept, strong questions and a repeatable production process give you something you can keep building.
Ready to launch
You know what you want to say. Now you need a workable plan, a production team and the confidence to begin.
Build a process around your first episodes.
Already recording
The show exists, but editing and content preparation compete with the work you actually want to do.
Give each conversation more room to travel.
More than a microphone
Let people spend time with the way you think.
A useful podcast creates room to demonstrate knowledge, ask worthwhile questions and build familiarity beyond a sales pitch. People can hear how you approach a problem—not just what you sell.
That may open doors to authority, relationships and commercial opportunities. These are possibilities to work towards, not outcomes anyone can guarantee.
Short clips open the door.
A focused idea gives someone a reason to stop and listen.
Complete conversations give depth.
The full episode makes space for nuance, context and a real exchange.
Carousels make lessons worth revisiting.
A clear sequence turns a useful moment into something easy to return to.
Introducing VARD Podcast Partner
Your voice.
A team to help it travel.
Planning, studio production, content repurposing and commercial guidance—in one monthly working relationship. You keep your identity and editorial voice. We handle the defined production work around it.
Whether it is your first concept or the next chapter of an existing show, we begin by shaping the audience, premise and topics. The aim is a purposeful podcast, not simply a folder of recordings.
Thoughtful planning Professional production More from every episode Commercial guidance
The content, multiplied
One conversation should do more than fill one upload.
One thoughtful conversation gives your audience several ways to discover, follow and revisit your best ideas.
1full episode
→30short-form videos
+20complete carousel posts
Repeat four times monthly: 120 videos + 80 carousels = 200 social pieces.
A conversation with room to breathe.
Your full episode is the centre of the show: a complete conversation, professionally edited for a clear, enjoyable listening and viewing experience. It gives your audience context that a short clip cannot.
Four fully produced episodes each month, from 1–2-hour recordings. Your four long-form episodes are additional to the 200 social pieces.
Illustrative format example
Not just a quote.
A conversation you can follow.
A complete carousel carries the reader from a question to a useful takeaway. This six-slide sample shows the format: a hook, an exchange, a specific follow-up and a lesson.
Illustrative example with fictional dialogue.
Strategy before the studio
The strongest clips begin before we press record.
We plan purposeful topics and questions that invite stories, reveal trade-offs, challenge assumptions and draw out practical lessons. Clear discussion segments give the conversation direction without turning it into a script.
Producer follow-up guidance helps you move beyond the first answer. A small, specific question can uncover the detail that makes an exchange memorable.
We plan for moments worth sharing. Nobody can promise which moment will go viral.
INSTEAD OF A BROAD OPENING
“Tell us about your business.”
“What decision nearly broke the business—and what did you change?”
INSTEAD OF GENERAL ADVICE
“What advice would you give?”
“If you had to start again with one customer, what would you do this week?”
Example questions, not quotes from actual episodes.
Production, taken care of
Walk in ready for the conversation.
Bring your perspective and preparation. We bring the production process: cinema-grade multicamera studio recording in Lagos, clean professional audio and considered lighting.
Plan the month
Align episode angles, guests and recording arrangements with your show’s direction.
Record with a team
A supported studio session lets you focus on the exchange, rather than managing every technical detail.
Prepare the full story and its moments
Full-episode editing, short videos and complete carousels, organised for delivery. Video and audio versions, thumbnails, titles and descriptions can form part of the deliverables as discussed.
Your detailed production schedule and agreed deliverables are confirmed before payment.
People worth hearing from
A stronger guest pipeline.
More worthwhile conversations.
VARD is building a network of business owners who want to share relevant experiences on podcasts. We recommend suitable people according to your subject and audience, then help make introductions.
You retain guest choice. Training, templates and guides also help you find guests independently, so your show is not reliant on a single source.
- Topic-led guest recommendations
- Relevant introductions where there is a fit
- Guidance for building your own outreach
Relevance comes first. Introductions depend on guest interest, availability and fit.
A clearer commercial conversation
Give potential sponsors a clear reason to take the conversation.
We help define your audience proposition, prepare a media kit and sponsorship packages, identify appropriate business categories and structure outreach and pitches.
Relevant introductions where available, discussion preparation and independent sponsor-finding guides are included. A new show can clarify its proposition; an established show can use genuine audience evidence.
- Media kit and sponsorship packages
- Relevant business categories and pitch guidance
- Support for sponsor conversations
Sponsorship support is included. Sponsorship deals and revenue are not guaranteed.
Give the content direction
A content bank is powerful.
A plan gives it direction.
A publishing calendar and distribution guidance help you prioritise channels, sequence clips, carousels and full episodes, choose calls to action and review what resonates.
We provide distribution strategy. You or your distributor handles posting and day-to-day account management.
Need a pair of hands?
We can help you hire a social media manager or content distributor at additional cost. Daily posting, comment replies and paid advertising are not part of this partnership.
The monthly process
A rhythm you can build around.
01
Plan
You: Share your priorities, perspective and guest preferences.
VARD: Shape episode angles, questions and the monthly production plan.
02
Record
You: Attend the agreed Lagos sessions and lead your conversations.
VARD: Handle studio production, audio, lighting and recording support.
03
Multiply
You: Stay available for agreed editorial input and approvals.
VARD: Edit four episodes and prepare 120 shorts and 80 carousel posts.
04
Review & prepare
You: Share feedback and what you are learning from publishing.
VARD: Review the direction and prepare the next cycle with you.
Your recording sessions and delivery timetable are agreed together during onboarding.
The monthly partnership
One monthly partnership.
A whole month of possibility.
₦2,000,000per month
4 full podcast episodes
+ 200 social content pieces.
We discuss fit, scope, scheduling and subscription terms before you pay. No obligation on the call.
- Strategic show planning, episode angles and questions
- Four fully produced podcast episodes
- 120 edited short-form videos · 30 per episode
- 80 complete conversation carousel posts · 20 per episode
- Guest recommendations and introductions where available
- Sponsorship development, packages and pitch guidance
- Training and guides for finding guests and sponsors independently
- Content distribution strategy and publishing calendar guidance
Price covers the agreed service scope. Posting and distribution staff are additional; paid advertising and ad spend are not included. Neither a distributor nor advertising is required to take the partnership.
05PODCASTS IN THE PILOT
A deliberately small pilot
Five podcasts.
Our full attention.
Producing four episodes and 200 content pieces per show takes real planning, production and editorial time. For this pilot, VARD is working with a maximum of five podcast clients at once.
Places go to the first five suitable clients who complete onboarding. Once the pilot is full, new enquiries can join the next intake.
Booking a clarity call does not reserve a place.
Find the right fit
Is this the right next chapter for you?
This could be for you if…
- You are a founder, expert, business owner or creator committed to a purposeful show.
- You are starting out or already hosting—and want a defined production partnership.
- You can attend recordings in Lagos and make time for your conversations.
- The ₦2,000,000 monthly budget fits your plans.
- You want strategic support while staying involved in your voice and guest approvals.
It may not be the right fit if…
You only need a one-off studio rental, rather than an ongoing show-production partnership.
You expect guaranteed views, sponsors or income, or need daily account management included in the price.
The call is a chance to be honest about that, too. A good partnership starts with the right expectations.
A conversation comes first
Let’s find out what your podcast could become.
Book a free 30-minute clarity call.
- 01Where you are—and what you want your show to do.
- 02Your topics, audience, production and guest gaps.
- 03Whether the partnership, budget and schedule fit.
You do not need a finished concept. Come with an idea, an existing show, or the questions holding you back.
₦2,000,000/month partnership · Lagos recording · No obligation.
YOUR FREE CLARITY CALL30 MINUTES
Good conversations
start with clarity.
Answer a few questions. If we’re a fit, choose your 30-minute call.
- 1A short application — about three minutes.
- 2If it’s a fit, pick a time in your own timezone.
- 3We talk through your show, goals and terms before any payment.
₦2,000,000/month · Lagos recording · Pilot limited to 5 podcasts. A call does not reserve a place.
The details, clearly
Good questions.
Straight answers.
A few things to know before we talk. The finer production and subscription details are agreed together before any payment.
Can I join if I don’t have a podcast yet?
Yes. Come with an idea, a subject you care about or an audience you want to serve. We can help shape the show premise, audience, episode angles and initial production plan. You do not need a finished concept before the clarity call.
What if I already have an established show?
The partnership can support an existing podcast as well as a new one. We look at your current format, production process and content gaps, then discuss where planning, editing, repurposing and commercial guidance could help—without replacing your editorial identity.
What exactly does “200 social content pieces” mean?
It means 120 short-form videos and 80 complete conversation carousel posts each month: 30 videos and 20 carousels from each of four episodes. Each carousel has approximately 5–10 slides but counts as one piece. The four full episodes are additional. Re-exporting the same content for another platform does not count as a new piece.
Where do we record?
Studio recording takes place in Lagos. You need to be able to attend the agreed sessions. We will confirm the studio location and session arrangements with you during planning.
How are recording sessions and delivery scheduled?
We plan a workable monthly rhythm together. Exact session dates, recording arrangements and the detailed production and delivery timetable are agreed during onboarding, before payment. There is no requirement here to record all four episodes in a single day.
Will VARD book all my guests?
We recommend relevant guests and help make introductions from our growing business-owner network where there is a fit. You retain guest choice. Introductions depend on interest and availability; attendance is not guaranteed. Training, guides and outreach templates also help you build your own pipeline.
Are sponsorship deals or revenue guaranteed?
No. Sponsorship support includes developing your proposition, packages and media kit, identifying relevant businesses, preparing pitches and making suitable introductions where available. Each business makes its own decision. No sponsor deal, income, audience growth, view count or viral result is guaranteed.
Do you post the content and manage my accounts?
No. Distribution strategy, a publishing calendar and guidance are included. You or your distributor handles posting, daily account management and comment replies. Paid advertising is not included. If needed, we can help you hire a social media manager or content distributor at additional cost.
Is there a minimum commitment, and can I cancel?
We will walk you through the subscription length, cancellation arrangements and other terms before you decide to join. The clarity call is free and carries no obligation.
How does the free call relate to the five-podcast pilot?
The 30-minute call helps us understand your show, goals, budget and schedule. It is a qualification conversation, not a payment or reservation. Pilot places go to the first five suitable clients who complete onboarding. Once the pilot is full, new enquiries can join the next intake. Booking a call does not reserve or use one of the five places.